Have you tried embedding video on your site? Have you tried video streaming? Well, if you have not tried yet, there is a good chance that you know what web page video sites are. As a matter of fact, you can add a streaming video in your own site. And to tell you, adding this kind of stuff can give many benefits.
Aside from being an effective medium of entertainment, video on web is an important tools for business promotions. This is because, many online video websites allow you to view their videos free of charge. Of course, there are some video sites that will charge you to become a member or charge you a fee for watching particular videos, but mostly, they are free to use. This is why online video websites offer the best possible method for entertainment and business.
When it comes to finding a streaming video online, you will find that it all depends on the online video website that you are navigating. But most of the time, whether for business or entertainment, a web page video is made in short-ranged. In fact, the most browsed videos on web are just have a maximum broadcasting time of 5 min.
Most streaming video sites have a huge collection of homemade videos. These videos are made by individuals or amateurs, just like you. Many individuals go through lots of trouble to make their own video and upload it to share with you. So it is important to follow steps and instructions before uploading, downloading videos.
Web page video makers love getting comments, especially those that focus on the positive points of their video, but that is not the only reason why you should leave a comment. If you are promoting a business through videos, comments from viewers are essential for these can enhance the products or services you are offering. Many online streaming video websites rank videos by their user ratings, but other video sites rank their videos by the number of comments that their videos have.
Adding streaming video to your site is not just for entertaining your viewers but it is an important medium for your business promotions. It makes your website more dynamic, more interactive also since it allows user to interact by the use of comment posting. It is imperative that you, as you develop your own web page video, make it with high quality- whether it is for entertainment or for business promotions,
If you are already advertising on the internet, you know the costs of having banners or pop up ads. Video advertising is not that much more and is twice as effective. If you do not believe this check it out. You can try this for a month and see if you get more stats on the video ads or the banner ads. Most advertising engines agree that their customers get many more views on their video advertising than plain text or even photo advertising.
Cost will depend on how you wish to use the video to market your business. If for example you simply want to use a video on your website, it will not cost anything, besides the uploading of the video into the website. If you want a more professional looking video for your website, there are plenty of companies out there that provide this service for much less than text advertising. You can have a slick ad or you can have one that is home made. Sometimes, the home made videos tend to stand out more.
It will cost you slightly more to have your videos featured on other websites where you advertise. More than a banner ad or a line ad. But again, how much is your business worth to you? If you want to see how effective this medium is, test it out.
If you have a small business and want to advertise for free, there are plenty of places on the internet where you can post your videos. They will also give you stats on how many people have viewed your video. On some websites, the videos are rated.
There are many professional companies that can help you out with video advertising. They can offer everything from creating the video, uploading onto the proper websites to even using it in e-mails to your clients. Many businesses keep a data base of their clients. If they don’t, they should. From time to time, they have sales or promotions and wish to contact their clients by e-mail. E-mail is very inexpensive. Actually, it is free. You can either hire a professional to e-mail your clients your advertising video or do it yourself to save even more money.
Writers are gaining publicity for themselves by using videos on writing websites. They upload a video of themselves and talk about their work. This is an excellent way to get people to read your work, particularly if you are on a site that pays you for page views. You can do this in an interview format, or simply have someone film you talking about yourself. This is free.
You can also promote yourself or your business on YouTube for free. Or MySpace. Camcorders have come down significantly in price. Many are around $100 or even cheaper. Each year the price goes down and the quality goes up. They are easy to use and the contents can be uploaded to your computer with ease. Then all you have to do is decide where you want to “advertise.” If you are advertising a small business, your art, or even a political cause, you can put it on a site that offers free video uploading. When you compare the cost of video advertising on the internet to an actual commercial on television, you are talking apples and oranges. Video advertising is much cheaper and even small businesses can afford a professional agency that can take care of this for them.
How many of you get e-mails from businesses with which you have previously had a relationship? Most of you do, I would suspect. Even if you clicked on their ad by some mistake, they will contact you via e-mail. As said previously in this chapter, e-mail is free.
Now imagine that you get an advertisement from a business that has a very funny video attached to it? You will be entertained and not forget about that business. It may even prompt you to take a look at their sale or new promotion.
I saw one of the most effective and clever uses of advertising on the web recently. I was taking a look at shower filters. Instead of just a website, like most of them, that featured shower filters and explained the advantages of having one of these gadgets, this one had a scene from the movie “Psycho.” Yes, the shower scene. The caption was “Remember when the only thing you had to fear about the shower was….” and then it stopped. We saw the familiar scene of Janet Leigh in the shower and “Mother” coming through the door with the knife. It was clever, entertaining and certainly caught my attention. In fact, this was the company that I decided to purchase the shower filter from.
How much did this ad cost them? A little more than a regular video ad. The film “Psycho” is not in the public domain so they had to pay synchronization rights to the producer to use this on their website. But synchronization rights on film even for the internet are based upon seconds. They did not have to pay for the rights for the entire film, just a brief portion of the shower scene.
If you have a clever imagination, you can film your own video that will attract attention to your project in the way that this shower filter company did. You can purchase synchronization rights from film producers if you want, or you can simply make up your own video. Also, be aware that many films made prior to 1962 lie within the public domain. This means that they are free to use. Clips can be obtained from all over the internet, or can be downloaded from your television or DVD player. You must make sure that the film is in the public domain, however. The way to do this is to check with the United States Copyright Office. There is also much information about which films lie within the public domain on the internet.
No, it is not expensive to advertise using video on the internet, particularly if you are advertising on your own website or e-mailing your customers video advertisements. Just make sure that the advertisements are not too long or it may bore the customer, no matter how entertaining it may be. You do not want to go more than 30 seconds.
If you decide to use an internet advertising agency, they can keep track of the amount of customers who view your video and make sure that they are placed in the proper venues.
The cost is not that much more than banner ads and may be well worth it. Banner ads are sometimes clicked on by accident, giving false stats. A video ad, however, can be managed where the person has to click on to the “play” button to view it. Once they begin viewing, chances are that they will continue to do so. Either way, at least you will have an honest count of viewers when it comes time to pay Google or whoever you are using for your internet advertising. In a way, the difference in the quality of the views more than makes up for the price difference in advertising.
Sam Stevens has designed and managed web sites for over 10 years. Get noticed today and learn how to
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www.WebVideoUncovered.com. Get the info and tools you need to make killer marketing videos and learn where to publish them to increase traffic and profits from your site. Expand your online marketing effort and skills – visit
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After learning a little about web videos for advertising, you may be asking yourself just what type of businesses are taking advantages of this medium? The answers are just about everyone who understands the concept of entertainment in advertising.
Just about every business that has a website on the internet is now adding some sort of video advertising to their sites. This includes car dealerships, travel agents, real estate agents and even manufacturers. They realize that they get the attention of a viewer right away if a video comes onto the screen instead of a simple advertisement.
Department stores are also beginning to use video advertising on the internet not only on their websites, but also on internet advertising engines such as Google. It simply captures the attention of a potential buyer more than just a plain photo.
Imagine that you have a website that sells T-shirts, for example. A person goes to your website and sees a variety of T-shirts that are for sale. These are often pictured in photos either by themselves or on models. The prices are included, along with an ordering form. Most websites have a search option so if someone is looking for a particular T-shirt, they can find it easier.
The reason models are depicted in T-shirts is to make the product more attractive. More people are apt to purchase a garment featured on a striking model than an average person or on a mannequin. This is simply another way people are visual. They imagine themselves as the model in the T-shirt and feel that they will also look this way once the garment is acquired.
Now imagine you have this same website but decide to implement video advertising as part of your campaign. Instead of clicking on to a website that just depicts a bunch of models in T-shirts, you have a video where a model is wearing the T-shirt and talking about how much she loves her T-shirts from your company.
Or, you decide to go the humor route. A video depicts an unpopular, geeky kid wearing a white shirt with a pencil protector in the pocket and getting his books knocked out of his hands at school. He says something like “I’ve had enough of this, I’m getting myself over to XXX T-shirt company!”
The next clip shows the same student wearing one of the T-shirts and surrounded by a bevy of women. He winks at the camera and says, “XXX T-shirt changed my life – they can change yours, too.”
Corny? Yes. But entertaining and memorable. As a matter of fact, the more humor or unusual aspects you can add to your video, the more people will remember it. They may even like it so much that they post it on their blog or on “You Tube.” Then you get even more advertising for your business. For free.
Travel agents are quickly discovering that video is the way to go when it comes to advertising on the internet. More and more travel agencies are not just depicting photos of exotic places, but videos of the attractions that can be seen when visiting these places. People feel as though they are taking a trip. They sometimes call this a “virtual tour” and it is really quite effective. A virtual tour takes the viewer on a mini vacation all from their home computer. They get to see highlights of the wonderful sights, the hotels, the beaches and a lot of people enjoying themselves. This sparks their imagination. They envision themselves on the tour and it makes them want to visit as well. The more someone knows about the positive aspects of a particular tour, country or vacation spot, the more apt they are to want to book a vacation to this destination.
Speaking of virtual tours, we have already talked about real estate agents in a previous article. Many real estate companies are now adding video advertising to their websites. Instead of just seeing photos of a home, they see the entire home, just as they were touring it.
In addition to large businesses and professionals using video advertising on the internet, musicians are learning the value of this technology to promote their music and bands. Music videos came out in the 1980s and were frequently depicted on MTV. This was a very popular concept, but soon became very competitive. More and more money was being used to make a more “creative video” for the band. Bands who had creative videos depicting models or something unusual were selling more music than other bands who did not have the capital to create such videos.
In the 1980s, video cameras cost over $1,000. And if you wanted the video to look professional, you had to hire a director and some actors. The music videos of the 1980s were actual commercials for a particular artist or a band. And they cost a lot of money to produce.
Today not only professional musicians advertise by video on the internet, but amateurs as well. Video cameras no longer cost over $1,000. They are easy to use and the content can easily be downloaded into a personal computer. It is just as easy to upload a video into your webpage as it is to upload a photograph or some music. This allowed amateur musicians to began promoting their bands on the internet. On MySpace, for example, there are thousands of artists doing this. They do not even have to pay for their MySpace page. It is free. They simply have to have someone film their act with a camcorder, upload it to their site and they are advertising for free on the internet. It sure beats the old days of recording demos for thousands of dollars and trying to find someone on the radio to play them.
Individuals who have something unique to sell are also using video advertising on the internet. They can do this with little or no expense if they choose a venue like You Tube. You Tube allows anyone who is a member to upload their videos for others to see. The more clever the video, the better chance of it being discovered. If you want to draw people to your website, mention it in your funny video and put it on YouTube. Millions of people use this website every day. The videos are often either e-mailed to friends or put on blogs and other spaces. Suppose you have invented a special item to sell. You have a patent but have no idea how to sell it. You have a website and are trying to promote it, but are not having much luck. You can advertise on television, but it costs a fortune; even on cable TV.
Maybe you can come up with a funny video that will draw people to your website that involves your product. You can post this on your site and then wait for people to discover the ad. You can also place it on such video websites as YouTube.
Have you ever dated on the internet? Guess what? You are advertising yourself. You are adverting yourself in the hopes of finding a perfect mate. Many people put false photos of themselves on these sites and many internet daters have grown leery of some of the ads. Yet internet dating is big business. In today’s busy world, few people have time to go out and meet a special someone. So many people are taking advantage of the internet dating world.
Some internet dating sites offer their clients a way to communicate with another individual through video instead of just plain text. For a small fee, they can post a video of themselves on the site and talk about their likes, and dislikes. In addition to just seeing a photo, a person who is interested also gets to hear a voice and finds out a little bit more about the person he or she is thinking of contacting. It is very difficult to ascertain what a person is like from a photograph. They may have a voice that sounds like Mickey Mouse and really gets on your nerves. Or they may have an engaging smile and a sexy voice that you really find attractive. This person may look similar to many others who have turned up as your “match,” but chances are, you will watch the video and, if you like what you see, you will be more inclined to contact the individual. They will seem like a real person to you, instead of a photograph and text profile.
Car dealerships are another business that is using video technology to advertise on the internet. Car dealerships have always been known for their “over the top” approach to advertising. They sometimes run specials depicting happy customers getting great deals, or they show a video of a car being driven down the road and being able to make great turns. This cost them much less than advertising on television.
No matter what business you are in, video advertising on the internet can help you attract more customers, gain more exposure for your company and generate new leads and sales. Best of all, it is easy and relatively inexpensive to use. We will discuss how you can do this in a later article.
Successful online marketing requires that you keep your marketing and website fresh. One of the best ways to do this is with new and innovative, and interactive, marketing techniques. Currently, one of the growing mediums is the use of video to interact with and engage potential clients. Here are 5 great ideas to use this fantastic medium.
1. Give away free video tutorials
What’s better than visiting a website that can show you how to do something useful? For example, imagine that you have a website that sells mediation supplies. Cushions, altars, music, books etc…one great marketing video idea is to provide your website visitors with a quick video demonstrating how to use a product you sell on your website. Even better would be to create a video that demonstrates a popular meditation technique.
Another example might be a website that sells information about pet training. The video could be an image of an expert using a superior training technique to train their dog or bird an interesting or useful trick. For example, teaching a dog to sit might be useful but demonstrating how to teach your dog to grab a beer from the refrigerator might me more interesting and exciting. It all depends on your target market and their needs.
2. Video testimonials on your website.
Credibility is extremely important to a business. If you’re considered an expert in your field, product or service, you don’t have to seek customers, they seek you. Credibility can be enhanced by a variety of tools including but not limited to testimonials.
Let me just ask you this question, which would you spend $500 on, a product you thought was a good product or a product you knew was a good product because relevant and quality testimonials, success stories, and endorsements were available for you to review? Personally, I’m much more likely to spend my money on a product with evidence to back it up. Video is a useful tool to provide this credibility.
For example, you can ask customers to send in video testimonials, create a contest out of it to make it more fun. Now it’s both a marketing campaign and an excellent credibility tool. You can also take the time to visit some of your biggest fans and record testimonials. Case studies and success stories are extremely motivational. They enable your prospective customer to not only see how successful they can be but to also connect with your customer on a personal level. Speaking of connecting with your customer on a personal level, let’s move to the next great way to use video.
3. Video welcome message.
Many businesses are enhanced by connecting on a personal level with your customer. For example, if you’re selling a consulting service, a coaching service, or any type of product or service that helps people improve their personal lives, it can be extremely beneficial to share some of yourself with them. An easy way to do this is to connect with them via a video welcome message.
It doesn’t have to be long, just a 60 second spot where you’re sincerely welcoming them to your site and inviting them to take the steps they need to improve their lives. It provides reassurance that you’re a real and genuine person and encourages them to take the next step whether that is to make a purchase, make an appointment or simply to inquire and ask for more information.
4. Interview an expert.
Interviewing an expert is an excellent tool to draw traffic to your website. You can offer the interview as a free giveaway in exchange for their email address. You can promote the interview as a limited time offer when they make a purchase. You can simply use the interview with an expert as a way to improve your company’s credibility. There are many, many uses for a video interview with an expert. You can even use a portion of it to create a video advertisement.
5. Create an advertisement.
Advertising is a great way to market your business and video makes it easy. You can create an ad and post it on YouTube. You can also create a You Tube video and embed it on your site or pay others to post it on their site. When creating a video advertisement, there are a few things that sell well. They are:
· Humor.
· Talent
· Celebrities
· Special effects
· Animal/pet tricks
· Cute kids
· Spoofs
The key to any advertisement is to make sure it is both memorable, unique, and that it communicates the benefits of your product. A good video advertisement will be forwarded and shared amongst fans thus generating a viral effect.
Videos must be quality or they will hurt your image rather than enhance it. There are numerous tools available on the web to create quality videos. YouTube is one of the most commonly used. This is because it is fairly simple to use.
The steps to create a YouTube video are:
To first make your video. In order for your video to be viewable via YouTube, it video has to be taken with a digital device like a digital camcorder, a digital camera, or a cell phone. I’ve taken movies of my dog with my cell phone and depending on your cell phone’s camera, they can be very good quality.
To upload it from a digital camera or camcorder, it is important to know that any video uploaded into YouTube must be less than 10 minutes long, smaller than 100MB, and in an acceptable format, .AVI, .MOV, .WMV, and .MPG file formats.
Once you have your video in the right format, simply get online and go to the YouTube site. Click “Upload Videos” in the upper-right-hand corner of the page and enter the video’s title, description, tags, and category to make it easy for people to find your video, and forward to others. Set your video to Public Click the “Upload a Video” button and then select the file you want to upload by clicking the “Browse” button.
That’s it. You have now created a highly interactive and viral marketing tool that you can use to build your business.
There’s something a little sneaky about video marketing. This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works! How many marketing methods are truly able to pull this off? As the ultimate tool to connect with customers in a unique and creative way, video marketing has proven to be a powerhouse when it comes to increasing traffic and the all important return-on-investment.
Perhaps you have never considered video marketing for yourself or have just thought the method was out of your league; now may be the right time to try your hand at something that is producing massive results for IMers-both the veterans and the newbies.
The popularity of video is evident in YouTube video traffic numbers alone. More than 1,000,000 videos are viewed on YouTube each and every day. The amount of time people spend watching these videos is significant, and it you may be easier than you think to get your videos viewed by your target market.
In addition to the sheer traffic videos attract, another benefit to video marketing is its cost effectiveness and ease-of-use once you get the hang of it. You also have the freedom to make the kind of video you want to make. You can go all out and do something very wild and crazy and creative to get the attention of viewers, or you can produce videos that are information-packed and provide an educational service to your customers. The choice is yours, but ultimately the purpose of video marketing is the same as the purpose of blogs, articles and advertisements: TRAFFIC.
With your videos, you are essentially establishing a connection with potential customers, giving them a taste of who you are and what your business is all about. Many marketers believe it’s much easier to create such a connection through video rather than through the written word or even a flashy advertisement. The reason? Today’s customers are very visual, and they like to be entertained, which is why videos fit the bill quite nicely.
Where do you begin with video marketing?
If you are trying to get your video marketing efforts off the ground, you may find it helpful to go with a system to help you step-by-step. Traffic Geyser is one program that guides you through the process involved in the creation, distribution and promotion of your videos. It can be of great benefit to have all you need for your video marketing efforts through one easy-to-use site and system.
However, if such a program isn’t in your budget, it is also possible to find what you need online quite often for free. From video marketing tips and strategies to free tools to help you create and distribute your videos, some solid research will help you to come up with what you need to use video marketing effectively.
While for some marketers the video creation process is most challenging, for others it is coming up with ideas and a purpose for the actual video that provides a stumbling block. If you are stumped for ideas when it comes to your videos, consider some of these:
- Pump up your customer list by offering free informational videos in exchange for their contact info.
- Use videos to provide buzz and excitement for a specific product launch.
- Produce videos that can add value to your site with an educational video series or another way to provide a service to your site visitors.
- Help your visitors get to know who you are through introducing yourself in a video.
- Pitch your product or service with a creative video or two.
Even if video marketing is foreign territory, don’t let the unknown intimidate you. The sky’s the limit when it comes to increasing your traffic potential and sales using video. Even a newbie to the IM world can develop a video of worth to potential customers. Now is the time to get involved in this video marketing wave. If you don’t, someone else will, and they may just take your customers.
It is now the beginning of 2009 and we, the ardent users of interactive technology are riding the crest of a Golden Wave of web video and corporate website video possibilities. I have no doubt that in a conceptually altered Chinese calendar this would be the ‘Year of the WebVideo’ in all its’ various forms and methods of deployment. Anyhow, i’ve been reading up on the subject and this is the impression i’m getting from people in the know.
Technology has again moved forward and new encoding procedures coupled with a general awareness of narrative have brought the great and fantastic possibilities of video, online and into the hands of the common man.
His or her under £150,000 gross operation is obviously crying out for an effective means of one on one communication and somewhere along the line I read that potential customers are 4 times more likely to become actual customers if your web presence is graced with the luminance of video. People buy off people! CEO’s everywhere have, for some time now been scrambling to put into place the most efficient systems and operations that will fully exploit this ardently touted paradigm shift in online visual expectancy.
The figures are all there. Findings in the American market have indicated that the number of consumers who actively engaged in the viewing of online video rose by 18% in the second half of 2006. A total of 3.7 billion streams having been watched. Male to female ratios stand close to even on a 52-48 percentage scale. Surprisingly in 2006 it was Yahoo Video that led the pack with around 21 million visitors a month.
MySpace came in a close second with around 20 million a month. So with the stats in mind I guess it wasn’t that surprising to see Google swallow up YouTube which was getting around 16 million faces a month.
According to Jack Flanegan, executive vice president of ComScore Media Metrix who, amongst other things provide detailed analysis of online consumer activity is quoted as saying: “Consumers clearly view video as one of the most accessible, interesting and entertaining sources of content on the web”. And, well…I completely agree. Video has an accessible grounding in reality, and… all things considered… there’s a thirst for it. We are all obsessed with peeping through the crack in the doorway, watching without ‘being watched’.
Video was built for this kind of mentality. There’s no way I would be writing this blog about some useless, defective communication format sent to the archives of history to hang out with smoke signals. Oh no, not me! I am here and now and so is online video, and in this here and now if you want to make some money through your online presence, WebVideos are the progressive medium you should employ.
Ditch the expensive call centers and put your customer service rep on your site in an interactive video display for first hand guidance. Why have a static image of your product when a WebVideo can shift more units. Go ahead, make that play for a full grasp of socially relevant media deployment, move forward, gain the edge. This is the 21st Century in the history of the fine beast that is man. What? You don’t have video on your website?
How to do you maintain peoples interest? Things must be so tough for you. How are you coping? Anyhow that’s what people were saying about websites and that soon caught on. Now look where we are. If the internet is just another room to peer into then it stands to reason that it’s gotta have a TV in the corner.
So how do you go about employing video on your website? What is the right format? More importantly, what should it look like? Obviously with the advent of new encoding procedures it has become incredibly easy for web deployment of video. At the forefront of this new wave of encoding is the On2 VP6 codec which is used primarily by Macromedia Flash 8 and up. The ‘flash player’ is freely available for download and is reportedly on 96% of all internet configured Windows & Macintosh computers. Which is pretty high as far as stats go. Java (84%), Windows Media Player (87%) and Apple Quicktime (59%) all trail behind.
Flash enables anyone to stream videos from their browsers cache at a fraction of the size of other formats thanks to the On2 VP6 compression. Also it has a whole different level of options for interactivity that none of the others have. With flash you can play a hundred videos through the same file without leaving the page and tag a form on the end of the video asking for comments. This is sure to keep people immersed in an interactive video experience. WARNING – Ideas not supplied. Well… not for free that’s for sure. Flash was built for the active medium of the internet and it’s flourishing.
Micro-sites or the huge rise of .tv sites are the high end of video usage for a lot of companies, but high end means high prices, maybe six grand upwards is not in your budget. The average business will probably find use for a handful of videos for an initial outlay of a couple of grand. Obviously there will be niche markets out there where the businesses will have to have video on their site and cannot function without it. Soon enough though it will all be like that. As prophetic as that sounds, I can only image this sort of thing snowballing. Remember the Golden Wave. Ride it and flourish. For if you don’t, it will drown you.
Anyhow, there are companies out there that will put together a 1 minute video for you for around £500, but i’ve seen these videos and from a professional standpoint I know they are operating on a second rate level. The obvious lack of perfectionist ideals and aspirations belongs only to the guy who amazes himself too easily. Another form of online video is the 30 second slot on the homepage. This is fast becoming the successor to the animated header.
The web has for the most part been a silent affair, with users choosing to listen to their favorite band whilst surfing away. Video is changing that and users are becoming used to a little noise. Over time the expectancy values will change and sound on every website will no doubt become a normal affair. This is why a 30 second, dynamic montage based intro will succeed.
Next up is the talking head which can run anywhere from between 20 seconds to 3 minutes long. The talking head can offer a much subtler welcome message and when combined with the use of graphic elements and transparent backgrounds it can still retain an element of entertainment. It has a keen simplicity that doesn’t overload the user and can be acquired for around a grand a minute and upwards, depending on your demands for graphics or titles.
Product or service explanations are very popular uses of the talking head by many companies from insurance to mobile phones. A sort of very subtle advert or showcase to watch at the users discretion. I mean why have bunch of still photographs taken from every conceivable angle when for a little extra cash you can have a 30 second video of someone showcasing the product.
No doubt the usual link to ‘enlarge image’ will change to something like ‘view product video’. A handful of these could be produced for around £500 a pop and considering the ‘click through’ rate you’re bound to make your money back shifting extra units.
All this of course is small change in comparison to what the majority of people are responding to. That my less than inebriated readers is of course, entertainment! By far the single most popular use of video ever. Billions of people, like fragmented herds of hedonistic swine, completely alienated from police state politics are lining up with baited breath for the latest ‘close shave’ video or some pair of seventeen year old girls trying their hand at singing Whitney Houstens’ “I Will Always Love You’. This is bedroom theatre at its’ greatest. This is where the mainstay of WebVideo opportunity lies.
Well… where does this leave the average website I hear you bleat? Simple. Format popularity has very specific impacts on everyday habit and culture. Just look at how far the viewing screen itself has come in all its’ varying forms. The impact entertainment video has on the web is perfectly aligned with a certain expectancy. Users grow through saturation of an idea to expect an element of it in all aspects their everyday lives.
The majority of the world still have boring day jobs and they still yearn for excitement and entertainment. The more saturated we become with online video entertainment as it stands the more demanding we will become. Static websites will always be around because some things need to be static, but hey… if it can be brought to life it better be, cause otherwise i’m outta yer. Boring!!!
The web may well be conceptually as a whole a fascinating work of art, but individual sites are but a mere brush stroke on a gigantic canvas of information. There are a lot of people in the world, maybe 7 billion in all and a few billion of these have internet ready computers, a thirst for entertainment, short attention span and a pocket full of cash to spend on anything that can hold their interest long enough to get their bank card out. If you haven’t got video on your website in one form or another, well… what have you got?
After an early career in the Steel industry Mark studied Graphic Design at his local university. He then went on to work for a number of years as creative director of Mannenberg Ltd. Here he managed all creative output from Nationally based magazines to website design and other aspects of the design canon.The past few years has seen him work as a freelance Graphic Designer for various clients. Mark is a founding members of WebVideos. To find out more please visit:
