Video marketing is hot for your online business and for good reason. When compared to traditional sales messages, video is the hands-down winner for grabbing the reader?s attention. If your return on investment (ROI) is not converting enough cash, you need a stronger call-to-action. Adding video to your website may just be the shot in the arm your sagging sales need.
There are many ways to use video on the Internet to market your practice. The first is adding video to your exisiting website and the second is building a direct marketing dental video website from scratch. Every dentist that wants to compete for business on the Internet will eventually have to have some form of video content on their dental websites to maintain the standards that are currently being reached by some on the Internet. By building a dental video website from scratch you will be able to take full advantage of the technology available to you to create a unique and custom website that meets its objectives.
Uploading videos to Youtube and other diverse video sites will broaden your influence on the internet in the quickest growing area of search engine marketing. A superior benefit that videos have over other time honored marketing concepts is that videos have the viral advantage over articles, e-books, etc. Allow your videos to be played on demand and let people download your videos so that they can watch them even while they’re not connected to the internet.
An estimated 90% of people would rather watch a video, than read. So how about giving people what they are longing for? Using videos on the internet marketing spectrum brings forth a lot of advantages and renders quality solutions because of its impact on the visitor. With such advantages and traffic creation, video marketing has emphatically become one of the most familiar marketing methods in the online market arena. The ability to drive all the traffic you want from the greatest search engine in the universe is a fairly enormous breakthrough that could alter the lives of thousands of website owners forever.
According to the Wharton School of Business, video enhances comprehension 50% in comparison to a live presentation. That’s why videos work. For multi-channel marketing, they?re powerfully effective. The next time you turn on your television, observe the number of advertisements that prompt the viewer to order a free,no obligation. This tactic is not only effective for list building. It also increases the likelihood that the customer will view the video, and testing reveals that up to 97% of consumers will eventually watch it. Online marketers are now using what offline marketers have known for years: Video marketing works.
There are other ways to integrate video into your online business aside from adding it to your website. You can also offer it as an opt-in incentive to people who sign up for your mailing list. Once you?ve captured your site visitor?s name and e-mail address, send a link to the video in an e-mail. The video should contain information that is timely and valuable to the target market.
When it comes to taking your online business to the next level, break free from the chains of one-dimensional selling. Studies have shown that online video significantly increases conversion rate over sales copy alone. Remember?Use the same sales strategies that you use with sales copy. Sell the sizzle not the steak, and end with a strong call to action that gives your website visitor a strong incentive to buy.
Submit your internet marketing videos to the venues computer turn to for videos, such as YouTube, Google Videos and Yahoo! One great benefit to submitting with one or all of these is that your video will be hosted for free, keeping your website bandwidth for your customers.
Videos and video marketing are not just here to stay, they are the future of online marketing. As the larger corporations including TV and movie makers are now using his medium, it makes sense to join the party. Video marketing is one of the fastest growing online tactics with an audience that is hungry for more – so long as it is reasonable good quality and entertaining.
Video marketing can be an excellent way to generate web site traffic. Video marketing is essentially free (other than the cost of the camera to shoot the video) and can be a very powerful strategy in getting targeted traffic back to your site, as well as in other facets of the marketing process like building relationships and branding yourself.
Below you’ll find twelve ideas to drive qualified leads to your Web site over the next year. Even if you don’t follow this exact order, it might make sense to start with January and February’s tasks because they lay the foundation for the rest of the year.
Video marketing is like a double edged sword. You gain views from people who look at your video and you gain search engine visibility. This is what has every Internet Marketer and online guru going crazy. Online Video Marketing has double impact in a short period of time.
A website is a must-have marketing tool for small business owners, but just because you have a website up and running, doesn’t mean that it’s doing what it’s supposed to do in terms of marketing and sales. If your website isn’t performing in bringing in clients and converting prospects then take a look at 3 critical areas where your website might be failing.
Video is the future of social media online. Video online is a central storage area and delivery system for videos to be distributed, on demand, to any computer connected to the Internet, by means of up to date streaming technology and downloads.
The amount of video online is skyrocketing, whether it’s “Bloopers” episodes or movie trailers and the key to monetizing video online is matching the consumer with what they’d be willing to buy right now.
The major broadcast networks are rushing to put video online because of user demand. In fact, Witzig said that watching video online is now the fastest growing form of consumer entertainment. The vast amount of video online is user generated and the most exciting part is what is yet to come; interactive video.
The user experience of watching video online is actually very different than reading a news article on a web page and interactivity would bring it to a whole new level. Watching television is a very passive pass time, while watching video online is more engaging, and online video advertising could be made much more engaging by adding the interactive element to the mix.
To say that video online is a massive market opportunity would be an understatement and getting your video advertisement online is safe, quick, and easy. It is inexpensive when compared to TV broadcasting and a video demonstration could clarify the advantages of your product.
The amazing thing about the explosion of video online is the huge numbers of people who are experimenting with the medium which only adds to the market potential for advertisers.
Video search engines and directories, online video publishing and sharing sites, web based video editing and post production services are springing up all over, demonstrating that the power of video is finally breaking away from the confines of television.
According to the Society for New Communications Research (SNCR), “Blogs and online video are the most popular social media tools, 78 percent and 63 percent of marketers have used them, respectively, followed by social networks 56 percent and podcasts 49 percent.
Respondents show an overall high satisfaction level with social media tools. All rank three or higher on a scale of 1-5, but no one tool is a clear number one performer.”
Another advantage of Video online is that it doesn’t disappear when the ad campaign is over or your budget runs out. Video publishers, blogs, news sites, video search engines and sharing sites all get free quality video content around which to build and mold their own value added suggestions.
Successful companies have realized how valuable video can be to their marketing efforts. But the greatest potential value their videos have is completely wasted when these same companies publish videos that are embedded in their website, not allowing access to others for redistribution.
A great video about a great idea would provide fantastic content for other publishers to take and syndicate elsewhere. This could only lead to more exposure and more sales for the companies involved.
Video has finally come of age on the internet, and whether you simply want to share some home movies, shoot for your three minutes of video fame, or get your advertisement seen by the world, some truly inventive and adventurous ways exist to make it happen. Video is growing; it’s here to stay and is the future of social media online.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on network marketing to apply his trade. If you want to get in touch with Bob or learn more about sales and marketing please visit:
Free Sales and Marketing Advice
Viral Video Marketing is all about creating videos that induce people to pass them on to others or encourage them to tell others about the video or videos, and is the next phenomenon in internet marketing.
Viral video marketing is a marketing event that facilitates and encourages people to pass along a video marketing message voluntarily.
It is dependent on the word-of-mouth creation system, which lets other people cut through the information, sort it, process it, and then pass on the benefit of their experience.
Viral video marketing is a science because there are ways to scientifically increase your chances of making your video go viral. Viral video marketing is the process of getting instant and immediate popularity and is a super way to build your online brand visibility.
It is often used as a way to promote a site because it’s fairly simple to accomplish when compared to other methods such as direct mail, pay per click ads, or search engine marketing.
The goal of the home based business person is to create viral marketing videos that spread over the web like a virus and create massive amounts of traffic to your website. This is why it’s sometimes compared to a virus.
Viral Video Marketing is a great way to put your face with your product and is a great strategy to get the word out about your product or service. It is the next stage in interactive word of mouth advertising and has the potential to drive a massive amount of targeted traffic to your website.
Viral video marketing is a growing trend in the online marketing industry and is less expensive than the traditional media. The most complicated part of viral video marketing is the creation of the video itself.
Once the viral video is finished and ready to be launched it should be placed on several websites which specialize in online video marketing.
Viral Video Marketing is changing the way we do business because with nearly 70% of home Internet users now surfing using a broadband connection online video viewing has exploded.
There are several factors which determine the success of your viral video with two of the most important being your distribution or placement of the finished product and having an innovative idea for your video to become viral in the first place. Without the innovative idea, of course, distribution becomes a moot point.
Your video can be combined with several other Social Media Marketing techniques to help it go Viral. For example you can share your video on Facebook with your entire list. You can also embed the video on MySpace in the comments section of different pages.
Email the video to your friends to make sure as many people as possible know about it. You can also promote the video on your Blog and perhaps create a build up to it in terms of being a coming attraction.
These techniques in addition to having a unique idea for the video to help it along its viral path and having it distributed by a website specializing in online video marketing should help establish it as Viral in no time at all.
Video Marketing is a relatively unexplored form of Internet Marketing that can be used to rank in the top 10 results for almost any term. Now, video marketing is a driving force within the Social Media online marketing industry.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on network marketing to apply his trade. If you want to get in touch with Bob or learn more about sales and marketing please visit:
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How do you make your online videos stand out from the competitions’ videos? There are a few things that you can do so that people watch your videos and buy your products over the videos and products of your competition.
The following things are designed to help you get noticed and get more customers to your site because of your videos.
1. The first thing that you have to determine where you are going to post the videos that you are making for your products and services. Some different places that you can post your videos are on your blog, on your website, and on video hosting sites like YouTube.
The point is that you want to have as many people as possible look at your video. You can also ask your online friends if they are willing to post your video on their blogs. There are places that are going to bring more results than others, and it’s a good idea to research which places are going to be the best for the results that you want.
2. The second thing that you are going to want to do is to figure out what type of video you are going to have. Is it going to be a demonstration video? Is it going to be a sales video? Is it going to be an instructional video? It’s important to think about your product and figure out what type of video is going to work best for you and your goals. There are people who make the wrong choice when it comes to the type of video, so knowing what type of video you want is a big plus.
3. The last thing that you want to do is to think about your target audience. How old are they? What is their gender? What are the things that are important to them? Once you have identified your target audience, you are going to find that things are much better when it comes to making a video. You are going to make a different video for someone who is in their teenage years than someone who is in their mid thirties. Use the knowledge of your target audience to guide you in making your video.
It’s important to keep these three things in mind when you are making a video. Knowing where you will be posting your video, knowing what type of video that you are going to have, and knowing who your target audience is will help you make the right decisions when it comes to making a video. A lot of companies have found that a poorly made video has hurt them. If the video is made well but it’s not made with the wrong ideas in mind, it’s going to hurt your business rather than help it.
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What are the ways in which you generate traffic to your website? If you submit a written document articles, how often do you do this? With the emphasis on linking back and building new content, most article submission sites are facing a delusion of new article submissions. This means that your articles and press releases typically are not seen as much after about a day or two. An alternative to article marketing is video marketing. This is one the biggest trends in online marketing and everyone has seen this with the explosion of YouTube.
As everyone has noticed with the popularity of websites such as YouTube, any good website designer or Web host probably should include video marketing within their arsenal of traffic creation methods. You must simply create a video about your website, product or service and then work to optimize the video and submit it to all major web video sites. After that, the video can be posted to relevant blogs and forums on the Internet with links back to the video. People often will click on a link for a video to watch. This happens because most people regard watching video as a higher opinion than reading an article because video often tends to be more interesting. Think about in your own life: how many people read more books than watch more TV? Video trumps articles many times.
When you think through your video creation, this can be a do-it-yourself project or you can have it professionally done. You simply need only a video camera and software. A good standard for an online video is about one minute long. People often will not watch more than that if you have an advertisement and you can work on keeping your viewers interest piqued. This can help in driving traffic to your website because your viewers want to see if there are more videos and you can leave your audience wanting more.
As with the previous paragraph, you can have video submissions as a do-it-yourself project or have it done professionally by a video submission service. It can be good to use a video submission service because you do not have to worry about hunting for video submission sites. These websites can also help categorize and optimize your video with the right tags. With the amount of videos online today, it is important to have the right tags so that your video is seen. That is why a video submission site can help you so that your video is truly optimized and can receive the attention it deserves.
Using the right video submission service can allow you to focus on other parts of your business while knowing that your video submissions continue to build your traffic. A company doing this service should create the video, optimize it, categorize it, submit it and then focus on the blogging and posting in building the back links you want. It is essential to check the credentials of the company doing the video submission service because missing a single step could have a detrimental effect on the amount of traffic you receive.
There are numerous ways to increase website traffic. This article focuses on 2 of the most effective methods – article marketing and video marketing.
But before you start doing these 2 techniques, or any other promotional methods to increase website traffic, you might want to just focus your time and effort on things that you like to do, or tasks that you have a natural talent for… unless you’re starting out on a tight budget.
If you find that you have a weakness or you don’t particularly like doing a specific activity, then you should consider outsourcing it to other people.
Focusing on your strengths and delegating mundane tasks to others will help you in attaining your desired results at the soonest possible time.
Increase Website Traffic Through Article Marketing
If you’re having a difficult time coming up with ideas, or you don’t have a passion for writing, article writing could be outsourced to a qualified writer who understands the market or industry you’re involved with. If not, confirm if the ghostwriter can do the much-needed research to be able to write the type of articles you require.
If you have a tight budget, you might consider doing it yourself initially until you’re earning a comfortable income to hire freelance writers.
Of course, if you love writing (meaning you don’t regard it as a task but as an enjoyable pastime), then writing is something you can do. After all, nothing can give more satisfaction than making money while doing something you enjoy.
Since article marketing is a powerful promotional tactic to increase website traffic with steady, long-term results, you should consider doing it either by yourself or by outsourcing.
After writing the articles, submit them to article directories. Now, instead of submitting your articles manually, some people recommend using article submission services or software. They can easily submit your content to hundreds, if not thousands, of article directories with just a few clicks of a button.
Article submission services usually charge you either by submission, or every month or quarter. Some of them offer you lifetime memberships for a one-time fee.
Using article submission services or software can be cheaper than hiring someone to manually submit your articles, but the disadvantage is that you’re not sure if they’re only submitting to sites that are reputable and trustworthy.
In case they submit to “not-so-good neighborhoods,” then getting a lot of backlinks from such sites would be useless; it may even prove to be harmful in the eyes of the search engine because getting thousands of backlinks all at once might send a red flag.
A great alternative is to simply gather a quality list of the most reputable, high page rank sites. Then you can hire a student or part-time worker to do the article submissions to these high quality sites.
Increase Website Traffic Through Video Marketing
Another method to increase website traffic is through video marketing. By creating and publishing your videos on video-sharing sites like YouTube and Yahoo Videos, you get to have extensive online coverage when it comes to authoritative video publishing.
I recommend that you do the video yourself, especially if you’ll be appearing in the video, as this creates a personal touch. A favorite tool for producing videos is the bargain video production camcorder called “The Flip”. With the Flip camcorder you just record the video you want to show online, plug it in your PC or laptop computer, and press a few buttons to release and share to the public.
But if you absolutely can’t do the video yourself due to extreme shyness, or if you’re unsure if your voice is good enough, then you could outsource the video creation. However, take note that you may need to invest a hefty amount if you want to outsource the creation of a high-quality, attention-grabbing video.
Video marketing provides some excellent SEO benefits to increase website traffic. Google owns Youtube, so you can expect Google to favor Youtube videos in their search results if you put in the right keywords.
Don’t just upload to Youtube though. Upload your videos on other video-sharing sites too like Google Videos, Yahoo Videos, AOL Videos, Metacafe, Revver, and Veoh, among others. You may use a free video submission service like Tubemogul.com to submit your video simultaneously to all your selected video-sharing sites.
To have higher chances of your video ranking in the search engines for your keyword, put your keyword in the title of the video, and then put all related keywords in the tags.
If your video gets popular, getting to increase your website traffic should be a breeze. Just test it and see how effective it is.
Leverage Your Articles By Turning Them To Videos
Are there other ways to monetize your articles aside from submitting them to article directories? Sure! You can turn your articles into videos. You could either use camtasia and record the powerpoint version of your article as a video, or you can speak directly in the video as if you’re giving helpful advice.
Did you also know that you could create a powerpoint version of your articles and submit them to slideshare.net? Just make sure the url you put in the presentation is posted in a non-promotional way (either in the beginning or end), as slideshare prohibits us to do any marketing; but you can still get exposure to your site in a non-obvious and acceptable way.
Hope these methods help increase your website traffic and skyrocket your profits.
In order for you to get your videos to rank high on the search engines, you will need to do a bit of market and keyword research. “But that’s boring!” Well, to some people it will be boring, but if you do the work once, you may be able to multiply your business in size overnight. With one of my local businesses, I did my video marketing so well that some people couldn’t find any of my competitors when searching on the internet. They could only find me and my videos! In this instance, my business really did multiply in size overnight. So doing your market and keyword research will pay off. So, for your video marketing you will need to use one of the various keyword research tools that are available to you across the web. The best keyword research tools are the ones that will give you an estimate of the number of searches your keyword phrases gets each month.
You have to realize that you are NOT going to get a top 10 ranking with your video for keyword phrases that are searched thousands of times each day. The secret to search engine rankings with your videos will be to target less competitive keyword phrases. You will want to go for the #1 and #2 spots for less competitive long-tailed keywords.
At first you will want to get these spots for keywords that may only get 5 or 10 searches each day. This can be fairly easy to do since you may be the only person on the web who has optimized a video/web page/ or article for that keyword phrase. After you get your feet wet with the easier keyword phrases, you will then want to try and get top 10 rankings for a number of different phrases that get even more searches.
So here’s step #1: Pick your target keyword phrase. Once you have picked this target keyword phrase, you will want to then pick other relevant keyword phrases that you can include as tags for your video. For most video sharing sites, you will be allowed to provide about 6 tags, and this will be plenty in order to optimize your video. Have your target keyword phrase be one of your tags and make sure your other 5 tags are very similar.
Step #2 is most important step: Create the perfect title. One of the main reasons that this can be so difficult is because you want to have your best keyword phrases in the title, you want your title to be appealing to viewers, and you can only make your title a certain length on many video sharing sites. Here’s how to make this work: You will at least want your target keyword phrase somewhere in the title. It is easy to do this once, but it is hard to include it a second time while still making the video title sound great. Sometimes what works the best is to include your target keyword phrase along with the other similar keywords you have made into tags.
In order to make your title appealing to viewers, you will want to study great headlines that capture your attention. Many of the most effective headlines include a “how to” approach and include a benefit. Using my article title as an example, you can see that I use the “how to” approach to catch my reader’s attention. The benefit included in my title is that you can get your videos ranked high in the search engines. You wouldn’t be reading this article, if you didn’t want to obtain that benefit.
Step #3 is to create a great description for your videos. Video sharing sites and the search engines appreciate good descriptions because it’s one of the only things they can use to rank your videos. Since you want to build links across the web and eventually have your video viewers visit your site, you will want to include your website at the beginning of the description. You will then proceed to create a description which will include some of the keyword phrases that you are using to optimize your video. Keep in mind that you are writing this description for a human rather than a robot. It is possible to include great keywords in your descriptions while still making it easy to read. Don’t mess up by overdoing things and giving your viewers the impression that you have made this video just to rank high in the searches.
Step #4 is to upload your videos to various video sharing sites. There are software programs that you can use that will allow you to upload each video to multiple sites instead of one. This not only will give your videos more exposure on other popular sites, but it has also been proven to get your videos ranked higher. For example, your video may not get a top ranking that was put on YouTube, but that same video may get the top ranking because it became extremely popular on a site like Revver.
Our final step is to continue to make videos. Even if you follow all of these steps perfectly, your video may still never make it to the top. But, if you make a few videos that are similar but different, that target the same keyword phrases, then that video might eventually make it to the top. I have videos that have thousands of views that aren’t optimized very well. I also have videos that are optimized “perfectly” for the search engines that don’t get nearly as many views. The trick here is that you really never know when your video will climb to the top, so optimize correctly to better your chances of making it to the top, and then continue to create more videos because the more you make, the more exposure you will get for you and your business.
The popularity of online video has been on the increase for several years, and there is no sign of it slowing down. In fact, the Interactive Advertising Bureau said today that advertisers spent 18.2% more in the first quarter of 2008 than they did the same time last year. And this is during a recession. During the same time, television advertisement have decreased by a little over 10%.
Why? Because the advertisers know that online advertising is getting to the target audience and people are watching.
For your international marketing plan, video is one of the best way to engage an audience in countries where you don’t have an office. The costs is low, the market penetration is targeted and if you are going to be using translations, there are ways to be sure that your viewers get to see your video in their native language.
How many time have you seen a television commercial and not understood it?
Online video lets you communicate with your client through different senses, emotions and on different levels.
The senses are obvious, sight and sound. The same senses that are touched as on TV, but your audience has usually selected to watch your video. On TV there is no choice.
The different emotions that you can touch with a video are limited only by your imagination.
Different levels images, music, text, speech and any combination of these that you create.
These different senses, emotions and levels are similar to how a child learns. Through the repetition of things they see, the spoken word, music and visual text. If you have seen a child watch the same video again and again (and again), you can begin to understand how video can become an important part of your international marketing mix.
With online video, your international clients can see your product or service again and again, until they understands exactly what you do, or what you sell. Since video is made to be replayed in work perfectly with the way people learn. Just like children.
Exciting Commercials?
Think about old fashioned print marketing and the standard text or banner internet advertisements. Can you remember the last time that you saw a print advertisement and it really got your blood pumping? It was such a great advertisement that you called a friend to tell them to look at that magazine page? On the other hand, when was the last time you sent someone a video link, or had one sent to you? If you have a computer, the video was probably sent more recently than the magazine page number.
Large Audience, Low Cost
With online video you can also reach a huge audience at a low cost. If you already have a web site or a blog you can advertise your own video for free. There are services online, like DailyMotion, that let you post videos for free. There are companies that let you upload a video at their site and they broadcast it to 20 or more video sites. The return on your investment for international video marketing can be astounding.
You can easily make a video clip and post it on video-sharing websites for free. All you need is a digital camera. There is free software that lets you play with special effects on your video. Your video can also be used exactly as it is, making it come across as more authentic.
According to the Interactive Advertising Bureau half the US population will watch video online next year, and those numbers are increasing. Also remember that the US is only a fraction of the international community. Again, just talking the US, it has been estimated that 20 billion videos will be watched online during the summer of 2008. 9 Billion!
Some Guidelines For International Acceptance
A video clip should not be more than three minutes long. This is a statistic often quoted, based on the length of time people will watch a video. If you must have a longer video, make sure that you tell your viewer in advance how long it will take to watch the video. Another option is to make a video series.
These four point are very important to getting your video seen when loaded on a public site:
Make the description of your video specific
Relate the title to your business
Use your keywords – in the title if you can
Load your video in correct category
An effective way to spread your videos is to have a contest where you invite your visitors to do something for a prize. The winners are awarded a prize or a reduction in price on a service that they have not taken yet. and their videos can be featured on your business website. This will have everyone talking about it and the relevant people linking to it!
Advertise your video in your other marketing material you send to your clients, for example by including a link in your email signature. Include links to your website and product pages in the video. Blog about the video and send other bloggers a link to the video. Google has a blog search service that allows you to select the language. Use these ideas to drive your video to international acceptance.
Engage your foreign audience using online video as part of your international marketing plan. The costs remains low and we are at the earliest point of this boom and innovation has just begun. It has been said that only 65 years after Gutenberg made the printing press did someone think about numbering pages. We are still before page numbering for the internet and international video marketing.
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There’s something a little sneaky about video marketing. This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works! How many marketing methods are truly able to pull this off? As the ultimate tool to connect with customers in a unique and creative way, video marketing has proven to be a powerhouse when it comes to increasing traffic and the all important return-on-investment.
Perhaps you have never considered video marketing for yourself or have just thought the method was out of your league; now may be the right time to try your hand at something that is producing massive results for IMers-both the veterans and the newbies.
The popularity of video is evident in YouTube video traffic numbers alone. More than 1,000,000 videos are viewed on YouTube each and every day. The amount of time people spend watching these videos is significant, and it you may be easier than you think to get your videos viewed by your target market.
In addition to the sheer traffic videos attract, another benefit to video marketing is its cost effectiveness and ease-of-use once you get the hang of it. You also have the freedom to make the kind of video you want to make. You can go all out and do something very wild and crazy and creative to get the attention of viewers, or you can produce videos that are information-packed and provide an educational service to your customers. The choice is yours, but ultimately the purpose of video marketing is the same as the purpose of blogs, articles and advertisements: TRAFFIC.
With your videos, you are essentially establishing a connection with potential customers, giving them a taste of who you are and what your business is all about. Many marketers believe it’s much easier to create such a connection through video rather than through the written word or even a flashy advertisement. The reason? Today’s customers are very visual, and they like to be entertained, which is why videos fit the bill quite nicely.
Where do you begin with video marketing?
If you are trying to get your video marketing efforts off the ground, you may find it helpful to go with a system to help you step-by-step. Traffic Geyser is one program that guides you through the process involved in the creation, distribution and promotion of your videos. It can be of great benefit to have all you need for your video marketing efforts through one easy-to-use site and system.
However, if such a program isn’t in your budget, it is also possible to find what you need online quite often for free. From video marketing tips and strategies to free tools to help you create and distribute your videos, some solid research will help you to come up with what you need to use video marketing effectively.
While for some marketers the video creation process is most challenging, for others it is coming up with ideas and a purpose for the actual video that provides a stumbling block. If you are stumped for ideas when it comes to your videos, consider some of these:
- Pump up your customer list by offering free informational videos in exchange for their contact info.
- Use videos to provide buzz and excitement for a specific product launch.
- Produce videos that can add value to your site with an educational video series or another way to provide a service to your site visitors.
- Help your visitors get to know who you are through introducing yourself in a video.
- Pitch your product or service with a creative video or two.
Even if video marketing is foreign territory, don’t let the unknown intimidate you. The sky’s the limit when it comes to increasing your traffic potential and sales using video. Even a newbie to the IM world can develop a video of worth to potential customers. Now is the time to get involved in this video marketing wave. If you don’t, someone else will, and they may just take your customers.
Once, online video was a novelty. Today, there is a titanic flood of online video, a testament to its immense popularity. What enabled this flood was the widespread availability of high-speed, broadband internet access. Ground Zero for this explosion in online video is YouTube, which was launched in 2005 and purchased by internet search giant Google in 2006
So serious is online video’s impact that Google offers top ten rankings to those videos that have received enough user votes – no matter where the videos come from, or what they contain. Today’s marketing budgets need to be aware that a top ten ranking in Google on certain competitive search keywords can easily run the cost in money and time to the six figures and beyond.
If you haven’t engaged in online video production for your business, consider that at the absolute least, submitting a small number of videos to the various video sharing sites such as YouTube will increase your website’s traffic because you can advertise that site’s URL in the videos and video page. Make sure you use the complete format for your link and viewers of your videos can be at your website in less than a second after seeing your videos.
What are some ways to get those viewers and raise your profile above the video flood? Here are four tips:
1) Share your video as a response.
Browsing YouTube will bring you in ‘content contact’ with videos that have high viewership. Look for other videos that connect in some way to your video. You can be creative with the association, but there should be a plain connection. Post the URL of your video as a Video Response to the high-traffic video in order to “coat-tail” some of the popular video’s traffic and bring it to your own video.
2) Choose specific keywords.
Use Google’s Keyword Tool and feed it the URL of a competing video page, your own product page or any other relevant web property you either own or know of. The tool will suggest keywords that you should use in your own video’s title and in your description copy.
3) Watch competing videos.
Depending on whether an MBA is saying it, this activity might be called “benchmarking” or “best practice research”. Watch popular videos on various video sharing sites. Examine their content, their description, and their titles. Think about your next video production and imagine ways to mirror what their popular video does. Then implement those ideas, and you will increase your chances of obtaining similarly high traffic.
4) Find new video sharing sites and get in on their ground floor.
Google owns YouTube, but indexes the entire web. Feed the video page with sufficient information and an appropriate title and you can expect a search engine presence on the keywords you pick – assuming those keywords aren’t too competitive.
So whether you plan to market your video on DVD, CD, though the many video sharing sites or on the home page of your website, your video needs to look good. Good doesn’t necessarily mean slick. It means that it has to be appropriate to your industry and the audience that you are targeting.
That’s where a professional video company such as Video One Productions can be of service. Come to us with your ideas and we’ll help you craft a video that will be appropriate, affordable and will make you proud to distribute. We’d be happy to provide you with a free consultation and perhaps be of service to you when you decide to have your video produced.
Feel free to look at our demos or call us at 773 252-3352 to discuss your project.
Copyright © 2008 Irwin Myers
Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com.
Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD?s, and CD?s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com
